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Taking the initiative

Are the "New Rules of Marketing and PR" only for marketers? Naturally no! This is about communication ideas and concepts of today. A summary of David Meerman Scott's first edition of the book on the importance of sharing stories can be downloaded here.

David's interview of Seth Godin brings up topics such as 'taking' vs. 'be asked to take' initiative - obvious? Well not really - but so much of success is to set free from the numerous fears that plague us to just take the reigns.