How did Al Gore loose the US elections and
then go on to rock star status? By learning to tell the right stories!
Steve Denning is the author of the
award-winning books, The Leader's Guide to Radical Management: Re-inventing the
Workplace for the 21st Century (Jossey-Bass, 2010), The Secret Language of
Leadership (Jossey-Bass, 2007) and The Leader's Guide to Storytelling
(Jossey-Bass, 2005).
Steve's advice: tell a true story, use a
positive tone, invest energy in finding out a way to crack the mystery of how
to connect to your audience and tell a 'contrast' story (before and after the
idea). When all 4 elements are combined in a compelling narrative, this
facilitates your audience adopting some idea from your story to begin telling
their own story and answer your call to action.
Hence modern theories of leadership emphasize authenticity, hope, connection and transformation!
