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Storytelling according to Steve Denning

How did Al Gore loose the US elections and then go on to rock star status? By learning to tell the right stories!

Steve Denning is the author of the award-winning books, The Leader's Guide to Radical Management: Re-inventing the Workplace for the 21st Century (Jossey-Bass, 2010), The Secret Language of Leadership (Jossey-Bass, 2007) and The Leader's Guide to Storytelling (Jossey-Bass, 2005).

Steve's advice: tell a true story, use a positive tone, invest energy in finding out a way to crack the mystery of how to connect to your audience and tell a 'contrast' story (before and after the idea). When all 4 elements are combined in a compelling narrative, this facilitates your audience adopting some idea from your story to begin telling their own story and answer your call to action.

Hence modern theories of leadership emphasize authenticity, hope, connection and transformation!