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Bilbao Servitization conference

Great discussions in Bilbao, Spain! Exploring new servitization concepts to support future success and novel operation models (www.servitization.org). Great discussions with Tim Baines (www.aston-servitization.com) on the role of storytelling methodologies to help SMEs understand the novel opportunities offered by servitization models! I am interested in how Collaborative Economy intersects with these new models and what the contribution of storytelling can be.

To be followed...